Connected TV refers to any gadget that is designed to support the multimedia and has the ability to connect to the internet, for example internet-capable TV. Advantages on the preference to use connected TV has allowed many businesses who use this mode of advertising to increase their market in recent times. In most homes they has installed smart TV and there are other internet enabled gadgets that are available in most homes which is identified to be important and prefers the use of these gadgets to gain the best entertainment. Research explores the preference to use the Connected TV advertising the business gets the opportunity to address different people at the same time who are in the room watching the TV at the same time and this is considered great.
The objective of every advert is ensure it arrives to the right audience. Thus, by using connected TV advertising the companies gets the opportunity to use bio-data via third-party to determine the users profile and ensure the adverts that have been aired directly affects them and this expected to make a greater impact. Most Smart TVs are keen to ensure they deliver high quality ads which are better to ensure there is better transmission of advertisement, in recent times many people prefer to use smart TVs due to the excellent sound that is delivered to the listeners. Due to the great quality adverts that are done by the connected TV adverts the company airing the adverts gets the opportunity to build a great customer loyalty and most people are motivated to watch the adverts due to the excellent sound and pictures displayed on the gadgets.
Studies explore many advertisers prefer the use of connected TV given it allows the markets to have an opportunity to develop different adverts based on the latest video ad formats which are considered to be trendy, there is preference to use animation, call-to-action and static. Research shows the number of people who prefer to watch smart TVs is higher compared to the cable TVs, thus when companies prefer to make connected TV advertising they get the opportunity to attract a wider customer base. Connected TV allows different users to give their feedback with ease, thus the clients gets the opportunity to gauge how well their adverts are being received by their intended market which is essential for any advertisement of a product in the market. Conclusively, many smart gadget users gets the privilege to watch their preferential channels and based on the feedback, the users gets the opportunity to have tailored made adverts that will have a great impact on the users generating desired results to the company.